The aim of the study is to examine the effect of technology Orientation characteristics (commitment to R&D, technology acquisition and technology application) and dummy variable to product quality of Consumer Goods Companies in Surabaya. The population of the study is all Consumer goods (food and beverage companies), which are operated until the end of 2010, and located in Surabaya Industrial Estate Rungkut (SIER), the companies also joined in GAPMMI of East Java branch and received facilities from East Java Board of Invesment. This research employs complete enumeration since the number of population is relatively small (29 food and beverage companies), where as the analysis tool is multiple linier regression analysis with independent variable are quantitative and qualitative (dummy variable). Multiple linier regression is used to analyse the effect of technoloy orientation characteristics the reflect three factors on product quality. Dummy variable is used to analyse the differences of product quality of Consumer Goods campanies with go public status and without go public status.

The test results indicate that: commitment to R&D, technology acquisition and technology application as simultan significant effect to product quality of Consumer Goods companies. The result also show that commitment to R&D, technology acquisition, technology application and dummy variable as parsial significant effect to product quality of Consumer Goods companies. And the result also show that product quality of consumer goods companies with go public status is higher than product quality consumer goods companies without go public status.



Keywords: Commitment R&D, technology acquisition, technology Application, and product quality.



untuk lebih lengkapnya, silakan melihat di EKUITAS Jurnal Ekonomi dan Keuangan

Vol. 15 No. 4 - Desember 2011